Serena Boyd

Serena Boyd

Serena Boyd - Adjunct Professor - Music Business

Email: boyds@rowan.edu

Serena Boyd Head shot

For over two decades, Serena Boyd has guided the careers of breakthrough and established stars in multiple genres, developing pivotal media strategies for a wide range of artists and key industry executives. Having recently returned to America, Boyd has been named Senior Account Executive at Tracey Miller & Associates, a leading entertainment strategic media and marketing firm.

Prior to her move to England October 2009, Boyd helmed Universal Republic Records' media arsenal as Senior Vice President of Publicity, overseeing campaigns for the top selling roster of gold and platinum artists, including Amy Winehouse, Mika, Colbie Caillat, 3 Doors Down, Godsmack, Damian Marley, and India.Arie, as well as working with Rock N' Roll Hall Of Fame artists such as Prince and The Who.

Boyd has also served in several capacities in the publicity department of the Universal Motown Records Group, helping to re-energize the historic label's storied legacy and worked with such icons as Stevie Wonder, Smokey Robinson, Boyz II Men and Erykah Badu.

Prior to joining Universal Motown Records Group, she founded her own company, Gallagher Communications Group, a full-service publicity firm representing some of the most influential artists and executives in the hip hop and urban music landscape, including pioneering hip hop moguls Russell Simmons and Sean 'Puffy' Combs, as well as Notorious B.I.G., The Wu Tang Clan, and the groundbreaking cable TV series, HBO's Russell Simmons Def Comedy Jam.

While living in England Boyd served as a Media & Marketing Consultant for U.S. and UK based clients. In addition, she was an Adjunct Professor teaching on the Music Industry Studies programs at BIMM (British and Irish Modern Music Institute) and The Manchester College.

Boyd is a member of The Recording Academy, British Recorded Music Industry (BPI), Americana Music Association (AMA), International Bluegrass Music Association, National Association of Record Industry Professionals (NARIP), and Songwriters Hall of Fame.

Education:

  • Bachelor of Arts, Providence College
  • PGCE qualification, University of Huddersfield (UK)
  • Fellow of The UK Higher Education Academy