Music Industry

Music Industry

Bachelor of Science in Music Industry


Open Houses:

In Person

  • Sunday, October 10, 2021 at 12:00-1:00PM (in person) - Room Wilson Hall 113 - Register Here
  • Sunday, November 7, 2021 at 12:00-1:00PM (in person) - Room Wilson Hall 113 - Register Here
  • Sunday, March 6, 2022 at 12:00-1:00PM (in person) - Room Wilson Hall 113 - Register Here
  • Sunday, April 3, 2022 at 12:00-1:00PM (in person) - Room Wilson Hall 113 - Register Here



About the Program

Rowan University's cutting-edge Bachelor of Science in Music Industry degree program provides students with the extensive knowledge and experience they need to launch a successful career in the music business or the recording industry. Music Industry majors can choose between two specializations: Music Technology and Music Business. The Music Technology specialization offers hands-on production experience in the recording studio, while Music Business focuses on management and marketing as practiced in the music industry. Students in one specialization can take courses from the other as electives. Both specializations incorporate 12 credits from the Rohrer College of Business. The program offers two summer internships in its course sequence as well as the opportunity to gain additional real-life experience working for the student-run record label, booking and promoting concerts, recording concerts, working in our recording studios, meeting with key music industry professionals and more. Students graduate with a Bachelor of Science in Music Industry degree from the Music Department.

All incoming first-year students attend the same music business and production courses, so that students in the Music Business specialization understand how the music creation and recording processes function, while Music Technology students gain a strong understanding of how the business and marketing angles of the industry work. This breadth of knowledge is more important than ever, as the music industry becomes more and more driven by freelancers and entrepreneurs who must be able to rely on themselves to achieve success.

During semesters seven and eight, students produce and deliver a capstone project. This might mean producing and promoting an album, scoring music to a motion picture, or even launching a business, such as a management company, record label, or live bookings agency.

Music is being used in more settings than ever before, and that means a wide variety of jobs and entrepreneurial opportunities for graduates with the right knowledge, connections, and skill sets-all of which the Music Industry builds. Music production, management, and promotion opportunities for Music Industry majors include:

• Record companies
• Recording artists
• Recording studios
• Live-music booking agencies
• Music publishers
• Music supervision
• Advertising
• Music scoring for film, television, and online videos
• Video game scoring
• Mobile phone apps
• Live music management and promotion
• Live music production
• Post-production sound
• Radio stations
• Television stations
• Location recording
• Artist management
• Audio preservation

Career Opportunities

Music Technology

• Record producer
• Recording artist
• Recording studio sound engineer
• Live sound engineer
• Music equipment salesperson
• Recording studio owner and manager
• Composer for TV and films
• Sound designer for film
• Sound designer for video games
• Songwriter
• Professional musician
• DJ
• Mix engineer
• Mastering engineer
• Audio preservation
• Sound engineer for TV
• College professor
• Sample library producer
• Video producer
• On location film sound recordist
• Post-production engineer


Music Business

• Independent record label owner
• Recording artist
• Marketing manager
• Marketing coordinator
• Social media manager
• Social media coordinator
• Professional musician
• Booking agent
• Live music promoter
• Artist manager
• Publisher (various positions)
• Cellphone music app manager
• Web developer
• Sales manager
• Writer
• Editor
• College professor
• Music synchronization agent
• Music distribution
• Press relations manager
• Digital marketing manager
• Event coordinator
• Touring coordinator
• Touring manager
• A & R consultant

Program Structure

Download PDF:

Suggested Course Sequence Music Industry Starting Fall 2018 (Rowan Core).pdf

Older Versions:

Suggested Course Sequence Music Industry for students who started before Fall 2018.pdf

Major Requirements 
MUS40.111 Business of Music I
MUS40.121 Audio Recording I
MUS40.122 Computer Technology And Music I
MUS40.223 Survey of Record Production
MUS40.113 Business of Music II
MUS40.211 Music Industry Internship I
MUS40.311 Music Industry Internship II
MUS40.412 Capstone Project in Music Industry I
MUS40.413 Capstone Project in Music Industry II
MUS97.102 Piano I For Non-Music Majors
or MUS97.229 Guitar Class I
MUS04.110 Sight Singing and Ear Training
MUS04.118 Music Fundamentals
MUS04.103 Music Theory 1
MUS40.201 History of Popular Music
MUS40.202 Introduction to Music Performance
ACC03.405 Foundations of Accounting
MKT09.200 Principles of Marketing
MGT98.242 Legal Environment of Business

Choose Concentration:

Music Business Specialization 15 s.h.
MUS40.212 Music Publishing
MUS40.213 Touring and Concert Promotion
MUS40.315 Entrepreneurship in the Music Industry
MUS40.314 Artist Services I
MUS40.414 Artist Services II
MUS40.415 Artist Services III


Music Technology Specialization 15 Credits
MUS40.221 Audio Recording II
MUS40.222 Computer Technology And Music II
MUS40.322 Audio for Video
MUS40.323 Sound Reinforcement I
MUS40.321 Producing the Record


Free Electives Bank 15 Credits


Non-Program Courses 18 Credits


Music Electives 10 Credits
Choose from:

MUS40.331 Game Audio
MUS40.344 Hip Hop Culture: Music, Lifestyle, Fashion and Politics
MUS40.431 Mixing and Mastering
MUS40.333 Sound Synthesis and Remixing
MUS40.332 Recording Studio Design and Maintenance
MUS40.342 Public Relations in the Music Industry
MUS40.343 Songwriting
MUS40.341 Music Industry Contracts and Copyrights
MUSG06.102 General Music History
MUS40.343 Songwriting
MUS04.125 Music Composition I
MUS04.126 Music Composition II
MUSG06.115 Growth & Development of Jazz
MUSG06.220 The Singing Music of African-Americans
MUSG06.447 Music in World Cultures: Asia & Oceania
MUSG06.448 Music in World Cultures: Africa, India, Near & Middle East
MUS04.332 Acoustics of Music
MUSG06.337 Music and the Theater
MUS97.103 Piano II For Non-Music Majors
MUS97.230 Guitar Class II
MUS04.131 Music Theory II - Written
MUS04.133 Music Theory II - Aural
MUS04.118 Music Fundamentals
MUSG06.214 History and Literature of Western Music Repertories I
MUSG06.215 History and Literature of Western Music Repertories II
MUS04.118 Music Fundamentals
MUS01.129 Chamber Music I
MUS01.130 Chamber Music II
MUS01.131 Chamber Music III
MUS01.132 Chamber Music IV
MUS08.156 - MUS08.163 Contemporary Music Ensemble
MUS04.140 Wind Ensemble
MUS04.141 String Ensemble
MUS04.142 College Band
MUS04.143 Jazz Band
MUS 04144 Orchestra
MUS 04145 Lab Band
MUS 04146 Concert Choir
MUS 04154 Women's Chorus
MUS 04155 Men's Chorus


Rowan Core Requirements

Total Program 120 s.h.


Music Industry Faculty

Mathieu Gendreau - Program Director - Music Industry & Music Technology
Barbara Adams - Assistant Professor - Sound Reinforcement
Scott Barkan - Adjunct Professor - Songwriting & Music Technology
Serena Boyd - Adjunct Professor - Music Business & PR
Byrd Brittany Grier - Adjunct Professor - History of Popular Music
Dawn Hiatt - Adjunct Professor - Music Business
Jeffrey Hiatt - Recording Studio Manager & Adjunct Professor - Music Technology
Jerome Hipps - Adjunct Professor - Music Business
Andrew Kaye - Adjunct Professor - History of Popular Music and Hip Hop Culture
Myra Lewinter Malamut - Adjunct Professor - History of Popular Music
Michael McArthur - Assistant Professor - Music Business
Stephanie Esposito Olcese - Adjunct Professor - History of Popular Music and Hip Hop Culture
Jeff Otto - Adjunct Professor - Music Performance
Kevin Stahl - Assistant Professor - Music Technology & Game Audio
Andrew Wysong - Adjunct - Music Technology

Admissions Requirements

Minimum GPA: 2.7

Candidates applying for admission to the BS in Music Industry must meet the general requirements for admission to Rowan University and are required to submit a separate essay (250 to 500 words) and portfolio via our online form within one week from applying to Rowan. A musical instrument audition is not required as this is not a music performance major. 

In this music industry essay applicants must explain why they want to work in the music industry and must precisely tell us what is their experience in the field. Relevant activities include producing music, learning any digital audio software (Logic, Pro Tools, Garage Band, Fruity Loops, Cubase, etc.), playing in a band, booking and promoting concerts, writing for a music blog, presenting on a radio show, DJing, managing social media, running sound and lights for a school play, taking music production classes, engineering live sound, creating band merchandise, help promoting someone else's band if you are not in one, recording other musicians, shadowing music industry professionals such as audio engineers, internships in the music field (recording studio, radio station, label, venue, etc.), etc. Please submit links to websites or social media pages to demonstrate your work and collaborations. These can include links to your Soundcloud, Facebook, YouTube, Reverb Nation, Instagram pages and personal/band websites. Direct links to Dropbox or Google Drive folders containing your work are also accepted. 

Candidates are evaluated on three aspects: quality of content and writing of the essay, quality of portfolio and grades.

We are looking for self-motivated and passionate students who naturally engage in creating music or promoting music, or both. 


Note: All students wishing to join the Music Industry major must submit the same application following the link above. That applies to high school seniors, transfer students and Rowan students wishing to switch from a different major. 


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Contact: If you are interested in our Bachelor of Science in Music Industry or just have questions about what we do, please contact Music Industry Program Director, Mathieu Gendreau at or via phone at 856.256.4500 Ext. 53710.